Tips and Strategies

3 Time Saving Tips for Media Outreach

Press coverage is a critical tool to publicize and grow your business. However, it also requires adding yet another thing to your very long to-do list.

As a solopreneur, I get it. I’m not only the creative talent, I’m also the marketing department, the accounting department, and the janitorial staff. I’m doing it all. There are many times that if someone told me I had to do any more, I’d laugh—or cry!

However, I’m familiar with building media pitching into...

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How Preparing for Press Coverage Helps Your Business

Earned media coverage—in other words, press journalists give based on merit or the newsworthiness of your story—is one of the most cost-effective ways to publicize your business. Yes, doing media outreach requires time and effort; however, it comes with big payoffs. Press coverage can raise awareness of your brand, draw in new customers (and reinforce relationships with existing customers), entice investors and stakeholders, and attract employees. You may be overlooking some of...

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How Your Story Sets You Apart (And Three Places to Use It)

Whenever I interview creatives or small business owners, I ask what makes them different. Now, make no mistake: If I’m there in a reporting capacity, my editor and I already have a theory on that. We’ve talked about how an artist fits into a larger narrative or trend, how an entrepreneur’s service is something unusual, how a business owner’s product is unique, or how a creative’s story is distinguishing. But, doing my due diligence as a reporter, I can’t...

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Four Ways to Help Journalists Find Your Business on Social Media

As a journalist, the first question I always get when I reach out to a person or business for an article is: “How did you hear about us?” Sometimes I have an easy answer: “I received your pitch.” Other times, the answer is far more complex and involves me randomly coming across your business on social media and it lodging in my memory banks. (My husband says my memory is a steel trap, I think of her more like an old school library card catalogue.) The, I’ll come...

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Four Website and Internet Checks to do Before Pitching a Journalist

When you have a story to tell, you want to shout it from the rooftops—or at least the email equivalent. Before you pitch journalists about your creative business, you have some homework to do. (I love homework! But I’m a nerd like that.)

When a journalist receives your pitch, he/she is going to search the Internet for your business. So, you want your website and Internet presence to be ready to impress.

Journalists also find sources online. That means your website can lead...

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Five Ways to Help the Media Find Your Business, Without Pitching

I can already hear you wondering: But your whole thing is teaching people how to pitch the media! Why are you writing about how creatives and small business owners can be found without pitching? 

Because I want you to have the best resources available.

I’m passionate about breaking down the barriers between creatives and small business owners, and the press. Today, that means pointing out that, in some cases, you don’t have to pitch. Are you making journalists’ jobs a...

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Four Essential Lessons about Pitching—from Someone Who Does It Weekly

Journalists pitch, too. Staff reporters pitch their editors and producers with ideas. In other words, they succinctly make a convincing case for pursuing the stories they find interesting. As a freelance journalist, I have to pitch stories to earn assignments and make a living. It’s required so I can keep my pup in the lifestyle to which he's accustomed! I approach publications weekly. Some weeks, I’ll pitch one idea. Others, I’ll pitch ten. Over the past seven years as a...

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Do You Need Earned Media?

Prior to the digital age, brands exclusively focused on traditional publicity, in other words newspapers, magazines, radio, and TV shows. Now, there are many more digital options for effective outreach. These include search engine optimization, content marketing, influencer outreach, and, of course, social media. In this digital age, when you can reach customers directly with no filter, do you still need press coverage? In a word, yes.

Earning media coverage may not be the silver bullet it...

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Are You Ready to DIY Your PR Efforts?

Taking on your own media outreach requires time and effort. With the right strategies, however, it can become a seamless part of your marketing and publicity efforts for your business. Before you begin, ask yourself these essential questions to find out whether DIY-ing your media outreach is right you.   

1. Do you have a defined business, service, or product?

If you’re going to talk to the media, you need to be clear about your business. If you’re not, the journalists...

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