Tips and Strategies

Pressing Questions: Do you have to buy an ad to get media coverage?

Do you have to buy an ad to get media coverage? The short answer: Maybe.

Some publications have a pay-for-play model, in other words they require you to purchase an ad to receive editorial (unpaid) coverage. Unfortunately, the lines between editorial and advertising can get blurry. Time-strapped publications might send a message along the lines of, “We get a lot of pitches, so we’ll get to your ‘free’ request when we have time. If you want to cut the line, it costs...

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What It’s Like to Receive Pitches—From Someone Who Gets Them Daily

So, you’ve sent a pitch off—congrats! How is it received when it lands in the journalist’s inbox? There’s a lot happening behind the scenes that affects how your pitch lands.

I've shared what it's like to send pitches. Now, here are a few insights about what it feels like to be pitched from my perspective as a seasoned journalist.

1. Journalists Want to Find Great Stories

We want to find great stories to tell. We’re willing to sift through emails to find the...

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Four Essential Lessons about Pitching—from Someone Who Does It Weekly

Journalists pitch, too. Staff reporters pitch their editors and producers with ideas. In other words, they succinctly make a convincing case for pursuing the stories they find interesting. As a freelance journalist, I have to pitch stories to earn assignments and make a living. It’s required so I can keep my pup in the lifestyle to which he's accustomed! I approach publications weekly. Some weeks, I’ll pitch one idea. Others, I’ll pitch ten. Over the past seven years as a...

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Do You Need Earned Media?

Prior to the digital age, brands exclusively focused on traditional publicity, in other words newspapers, magazines, radio, and TV shows. Now, there are many more digital options for effective outreach. These include search engine optimization, content marketing, influencer outreach, and, of course, social media. In this digital age, when you can reach customers directly with no filter, do you still need press coverage? In a word, yes.

Earning media coverage may not be the silver bullet it...

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Are You Ready to DIY Your PR Efforts?

Taking on your own media outreach requires time and effort. With the right strategies, however, it can become a seamless part of your marketing and publicity efforts for your business. Before you begin, ask yourself these essential questions to find out whether DIY-ing your media outreach is right you.   

1. Do you have a defined business, service, or product?

If you’re going to talk to the media, you need to be clear about your business. If you’re not, the journalists...

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Why I Became a Journalist

I’ve always wanted to be a writer. At age two, I scribbled in notebooks pretending I was writing before I could form actual letters. At age five, I wrote “books” in my spare time. (They were about animals, which, if you know me, is very on brand.) When I was in the seventh grade, I wrote my first story for my high school newspaper—one of the first middle schoolers ever to do so.

Why didn’t I immediately fall into journalism?

My parents and family didn’t...

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