Tips and Strategies

3 Time Saving Tips for Media Outreach

Press coverage is a critical tool to publicize and grow your business. However, it also requires adding yet another thing to your very long to-do list.

As a solopreneur, I get it. I’m not only the creative talent, I’m also the marketing department, the accounting department, and the janitorial staff. I’m doing it all. There are many times that if someone told me I had to do any more, I’d laugh—or cry!

However, I’m familiar with building media pitching into...

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Entrepreneurial Survival Guide: Movement

The Entrepreneurial Survival Guide is a recurring series aimed at helping small-business owners create sustainable, productive, and healthy businesses and lives. Check out the posts on setting a schedule and morning routines

For a long time, I told myself I didn’t have time to exercise. It took longer than I care to admit to realize that I also don’t have time to be unproductive. Now, I look at exercising as an investment in my future, rather than time...

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Entrepreneurial Survival Guide: Morning Routines

As an entrepreneur, I find it temping to jump out of my bed and into my day. Perhaps it's because I'm truly passionate about my work, and I can't wait to get to it. Perhaps it's because I have a never ending to-do list, and I think tasks can't wait! However, by skipping my morning routine, I discovered that I leave myself at a disadvantage for the rest of the day. I'm not at my best without it. 

Author, podcaster, and thought leader Tim Ferriss has interviewed hundreds of professionals...

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Entrepreneurial Survival Guide: Setting Your Schedule

As a solo entrepreneur, my to-do lists tasks often outnumber the hours in a day them. (Ask me about the time I started keeping a planner for my top three tasks of the day, only to cover it in a smattering of Post-It notes because I couldn’t possibly limit myself to only three vital tasks a day.) As entrepreneurs, it’s easy for work to spill over into every part of our days. How many times have you promised yourself—or your loved ones—you’re just going to...

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How to Support Fellow Creatives and Small Business Owners

If COVID-19 has taught us anything, I hope it’s how interconnected we all are. Many creatives and business owners are in need of a bit of extra help these days. So, how can we support each other—even as each of us face with our own obstacles? There are numerous ways we can support creatives, often with simple actions that don’t take much time and don’t require spending money.

 

1. Engage with Their Social Media

You can help other creatives and small business...

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Creativity in the Time of COVID-19

As artists, writers, makers, and entrepreneurs, we rely on our creativity and problem-solving abilities to make our businesses thrive. But what happens when that creativity falters? Having our creative wells run dry (or at least be shallow) isn’t unique to the COVID-19 pandemic, but I’ve certainly been experiencing this lack more during the public health emergency.

It makes sense, right? Creativity is often tied to having full life cups. When our lives are stable, and we’re...

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How to Work from Home Productively

During the COVID-19 pandemic, many people have suddenly started working from home. Even as the pandemic subsides, and communities and economies re-open, I think more people will find themselves working from home regularly.As someone who has worked from home for six years, I've had periods of working effectively and ineffectively. This week, I'm sharing a few of my best tips for working from home—and staying productive.

 

1. Set your work hours.

If your employer sets...

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How Not to Give up

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Originally, I had planned this post to speak exclusively about how to persevere when pitching the media. Pitching can be tough, especially when you don’t hear anything back. It can feel like you’re sending your pitches into a digital black hole. I had hoped to offer a bit of inspiration and provide strategies about how to stick with it.

Now, I’m writing this post in the midst of the COVID-19 pandemic, and the topic of not giving up is about so much more than earning press...

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How Preparing for Press Coverage Helps Your Business

Earned media coverage—in other words, press journalists give based on merit or the newsworthiness of your story—is one of the most cost-effective ways to publicize your business. Yes, doing media outreach requires time and effort; however, it comes with big payoffs. Press coverage can raise awareness of your brand, draw in new customers (and reinforce relationships with existing customers), entice investors and stakeholders, and attract employees. You may be overlooking some of...

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Breaking News Lessons from the COVID-19 Pandemic

The novel coronavirus/COVID-19 pandemic has caused stunning and unexpected changes for small businesses and creatives. For those of you who had planned media outreach, now may or may not be a fitting time to approach the press. (I outline the types of stories media outlets are looking for in my guide to outreach during the coronavirus.) Watching the global pandemic unfold in the media offers important lessons about media coverage during breaking news.

First, as we’ve seen in spades,...

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